Marketing

Market analysis and segmentation: StratEvo identifies what target audiences can enable the growth you need, want, or might not even know you can achieve. 

Many companies are focused on their day-to-day activities and passively task sales individuals or teams with the responsibility to reach out to the right markets.  This creates inconsistent messaging and detracts from a sales person’s predominant primary goal of closing sales.  

They often don’t have time to do a comprehensive market analysis, yet that is just what they need to understand if their efforts and pursuits are going to yield sufficient results and what methods that market requires to make an impact.

StratEvo will review your revenue and other goals, your current market penetration and success, and your resources.  We then address potential markets and analyze the potential return from those markets within their respective sales cycles and in terms of margin and operational skill sets.  StratEvo can also then develop the plan to attack the viable markets and even deploy an integrated, trackable and results-oriented campaign based also on input and buy-in from all the teams involved.

Plan and program development

StratEvo can review existing business plans, create new business plans, develop marketing plans and generate marketing programs for a variety of your business needs.  Depending where you are along your own path to success, this can include any of the following:

• Expanding partnerships/channel relationships
• Increasing stakeholder value
• Concluding your exit strategy
• Business planning
• Marketing planning
• Marketing programs

Tactical programs and implementation

Unlike some consultants or agencies, we’re not afraid to get our hands dirty to ensure we collectively see the results you need.  We don’t just drop off the plan and then send a holiday card a year later.  Many companies end up with plans on the shelf and no additional progress.  At StratEvo, we’re proud of our plans and want to demonstrate they will create results.  

Website utilization

Regardless of how aesthetically pleasing a company’s website might appear, there are often two primary gaps surrounding it: effective integration with the traditional marketing and sales realm and a productive call-to-action.

StratEvo will help you--either directly or with your existing agency--to address both of those issues.   We will analyze your overall messaging and outreach and identify what ways the website can be brought closer in line with that strategy--or often, how to bring the traditional efforts more in-line with the website.   We will also identify how to inject calls-to-action throughout the site to capture more of the results the website was meant to deliver.  Most website development agencies create effective tracking components, but most companies, even with proper analytics provided from these agencies, don’t use them to adjust their strategy.  TIme is cited most often as the reason for that neglect.  StratEvo enables you to focus on your existing time commitments and advances your website utilization for you.

Social/viral media

Testimonials and referrals have long been one of the most efficient methods to convey your message and create additional results.  With social networking sites evolving into more robust tools, they’ve become more than just a place to meet friends and share photos.  Social networking sites can convey your message to a specific audience with the confidence accompanying socially “approved” recommendations.  

But it doesn’t always just happen naturally.   StratEvo takes advantage of the positive energy surrounding your brand, services and products and creates the buzz that ruminates through the social media.  Then we align your traditional outreach and receiving mechanisms to support and appreciate the same messages that are canvassing the social media.